FREE BRANDING ADVICE FROM A SOLICITOR !

Strangely, for a generation who habitually consider David Fincher's 2010 film 'The Social Network' (a loose telling of the 'Facebook' founding myth) to be their inspiration (if not their business plan?)!, I continue to see the same mistake made by early stage web-based businesses - that Mark Zuckerberg (played by Jesse Eisenberg) and / or his colleagues made (and which was only rectified at a relatively late stage in that venture's development).

The clip is 'here' and if you are time constrained - Watch just before '3:00' minutes into the video :-

https://youtu.be/dU6scly2AFU

I would strongly recommend to any new business start-up (that is considering it's name) NOT to include the definitive article (i e the word "The") within your name or web-addresses etc.

It adds nothing for the consumer, but causes endless confusion over how to find your venture in search engines, how your venture should be alphabetized in third party's lists etc.

Don't take my word for it, in the semi-fictional words of 'The Social Network' script, Sean Parker, the founder of 'Napster' (played by Justin Timberlake) made (what is acknowledged by a character to be) his biggest contribution to Facebook with the words :-

"Drop the 'The', Just 'Facebook' - It's cleaner".

Sean Parker's net worth in Facebook immediately after the IPO was over USD $2 Billion.

I've just provided that 'tip' to you for free (but it is secondhand)!

Does anybody disagree with me?

Feel free to comment below.

Regards

Dan.Johnson@EquitableLaw.com

+44 (0) 333 390 3525 (Global Roaming e-Voicemail)

www.EquitableLaw.com